All in all, about fifty videos were submitted and narrowed down to 8 finalists. These finalists were invited to attend Ad Week and given one week to complete a creative brief for The American Heart Association. Four winners were announced and given 30 day paid Art Director or Copywriter positions at Crispin Porter + Bogusky, Ogilvy, Saatchi & Saatchi Wellness, and Atmosphere. One campaign was selected to actually be produced thanks to the funding of Microsoft Advertising.
I arrived at the New York Times building and headed up to the 15th floor for the second time this week. Kudos to their elevator system by the way. If you ever have a chance to check it out, it's quite efficient. But I digress... Brad Muramoto met up with me, and we supported one of the finalists from our alma mater, Dan Madsen. I positively adored his YouTube entry and was excited to see his presentation.
The semi-finalists had a mere 4 minutes to present a complete presentation including print, gaming, web, mobile, and television. Each of the presenters had at least one really cool idea within their presentations and everyone received a XBox 360. Here's Dan presenting:
Here's Matt, one of Dan and Brad's fellow interns when they were interning at CP+B:
A huge congrats to the 4 finalists - Avi Truzman, Jaime Walker, Matt Koulermos, & Anna Lippert.
Each of the judges had something insightful to add. Alex Bogusky was one of the judges, so that was my second spotting in two days. (Chuck Porter was also in the audience.) Afterwards, I went up to introduce myself to Tham Khai Meng of Ogilvy. After all, it doesn't pay off to be shy in this industry.
Afterwards, there was a quote that I caught from Bogusky that really stuck with me in this interview.
"No one who I know who's ever worked to get in the industry wound up not getting in. If you keep working at it, keep getting your stuff out there, and keep doing interviews, you get in. So, 100 percent chance of getting into the industry if you keep at it."
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