"Baked In" Book Release

As a young advertising creative, I am one of the many that is inspired by Alex Bogusky and his work at CP+B. Imagine my excitement when I refreshed my Twitter and this popped up from @Bogusky:


Felt bad for the poor guy getting bombarded with messages, but I got an invite!


At the release party, they were giving complementary copies of Baked In as well as food and drink. Walking in, I noticed that there seemed to be an unusual amount of young creatives. How did I know? You can usually tell who creatives are. It turns out that they were visiting from Seneca Ad School in Toronto, Canada. I spoke with a handful of them and two gave me their cards - Michael Jae Lee & Bryan Wood. I love to see how other young creatives think, so I was disappointed there were no links on the cards. I also spoke with a handful of other industry people and Twitterers while enjoying the delicious hor 'dourves and drinks.

I'm excited to start reading Baked In and following this recipe stuff on the website.

Alex Bogusky & John Winsor's autographs

I know he didn't write the book, but I still got Chuck Porter's autograph too. And he wrote a shout out to my CMYK necklace!